Multichannel Marketing - Metrics and Methods for on and Offline Success Arikan Akin Paperback
Multichannel Marketing - Metrics and Methods for on and Offline Success Arikan Akin Paperback No longer can the offline remain separate from the online. This must-have guide synthesizes the…
Specifikacia Multichannel Marketing - Metrics and Methods for on and Offline Success Arikan Akin Paperback
Multichannel Marketing - Metrics and Methods for on and Offline Success Arikan Akin Paperback
No longer can the offline remain separate from the online. This must-have guide synthesizes the successful methods and metrics that online, direct, and brand marketers have employed for years so that you can develop, implement, and measure successful cross-channel campaigns. Integrated, customer-centric, cross-channel marketing campaigns persuade customers to act, provide greater ROI, and ultimately improve your organization's bottom line.
Multichannel marketing expert Akin Arikan takes you from customer acquisition to customer relationship management with strategic advice, effective case studies, and proven