Toolbox for Marketing and Management
Toolbox for Marketing and Management Modern marketing managers need intuitive and effective tools not just for designing strategies but also for general management. Topics addressed range from…
Specifikacia Toolbox for Marketing and Management
Toolbox for Marketing and Management
Modern marketing managers need intuitive and effective tools not just for designing strategies but also for general management. Topics addressed range from creating a clear vision, setting goals, and developing strategies, to implementing strategic analysis tools, consumer value models, budgeting, strategic and operational marketing plans. This hands-on book introduces a range of contemporary management and marketing tools and concepts with a focus on forecasting, creating stimulating processes, and implementation.
Given its approach and content, the book offers a valuable asset for all professionals and advanced MBA students looking for 'real-life' tools and Special attention is paid to change management and digital transformation in the marketing landscape.
Marketing Management
Marketing management
ISE Marketing Management
Retail Marketing Management