Marketing Metrics: Leverage Analytics and Data to Optimize Marketing Strategies Inge Christina
Marketing Metrics: Leverage Analytics and Data to Optimize Marketing Strategies Inge Christina Stop feeling overwhelmed by data and start using it to its full potential, to create an agile and…
Specifikacia Marketing Metrics: Leverage Analytics and Data to Optimize Marketing Strategies Inge Christina
Marketing Metrics: Leverage Analytics and Data to Optimize Marketing Strategies Inge Christina
Stop feeling overwhelmed by data and start using it to its full potential, to create an agile and forward-looking strategy that enables customer-centric marketing, builds your brand and develops product strategies.Many brands talk about creating a marketing strategy powered by data, analytics and metrics. Marketing Metrics takes readers through all the stages of implementing a data-first strategy, from early-stage adoption to more advanced customization. Yet too often they're still overwhelmed by data, or unsure of how to use it to create a flexible and future-focused strategy that doesn't just validate what's happened in the past.
Featuring examples from a range of organizations including Coca-Cola and Mercedes-Benz, it shows how to create a strategy which leverages consumer data for customer-centric marketing, establishes the ROI of channels and campaigns,