MARKETING FOR HOSPITALITY AND TOURISM
MARKETING FOR HOSPITALITY AND TOURISM For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Taking an integrative approach, this highly visual, four-color…
Specifikacia MARKETING FOR HOSPITALITY AND TOURISM
MARKETING FOR HOSPITALITY AND TOURISM
For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. Marketing for Hospitality and Tourism, 8e is the definitive source for hospitality marketing courses.
Developed with extensive student and professor reviews, this edition includes new coverage of social media, discussion of current industry trends, and hands-on application assignments. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the most frequent adoption for the course.