Marketing for Tourism, Hospitality & Events Hudson Simon
Framed within basic marketing principles, Marketing for Tourism, Hospitality & Events highlights the global shift in tourism demographics today, placing a particular emphasis on the role of digital…
Specifikacia Marketing for Tourism, Hospitality & Events Hudson Simon
Framed within basic marketing principles, Marketing for Tourism, Hospitality & Events highlights the global shift in tourism demographics today, placing a particular emphasis on the role of digital technology and its impact on travel products and services.Covering developments across a broad range of topics such as contemporary tourism marketing, understanding today′s consumer, and the importance of public relations and personal selling, key industry changes are captured throughout the text. Lessons from a Marketing Guru feature personal insights from real world practitioners, and Digital Spotlights highlight the ways in which social media and the Internet have transformed tourism, hospitality, and events the world over.These features are further enhanced by Marketing in Action case-studies in each chapter that highlight the international