Marketing Tourism and Hospitality George Richard
Marketing Tourism and Hospitality George Richard This textbook explores the fundamental principles of marketing applied to tourism and hospitality businesses, placing special emphasis on SMEs in the…
Specifikacia Marketing Tourism and Hospitality George Richard
Marketing Tourism and Hospitality George Richard
This textbook explores the fundamental principles of marketing applied to tourism and hospitality businesses, placing special emphasis on SMEs in the international tourism industry. Taking a comprehensive approach, the book covers the whole spectrum of tourism and hospitality marketing including destination marketing, marketing research, consumer behaviour, and digital and social media marketing. It includes examples from a wide range of destinations, from emerging markets to high-income countries.
Thematic case studies include 'Halal Tourism in Practical in focus, it gives students the tools, techniques, and underlying theory required to design and implement successful tourism marketing plans.Chapters contain in-depth case studies, including companies like Marine Dynamics Shark Tours (South Africa), Reality Tours & Travel (Mumbai, India), and Makeover Tours (Turkey).