Marketing for Tourism and Hospitality - Collaboration, Technology and Experiences Fyall AlanPaperback / softback
For students, this new textbook provides a contemporary, accessible and useful resource as they encounter, possibly for the first time, the intricacies and complexities of tourism and hospitality…
Specifikacia Marketing for Tourism and Hospitality - Collaboration, Technology and Experiences Fyall AlanPaperback / softback
For students, this new textbook provides a contemporary, accessible and useful resource as they encounter, possibly for the first time, the intricacies and complexities of tourism and hospitality marketing globally and the very real challenges that lie ahead. A clear articulation of the changing landscape, an accessible introduction to the three underpinning themes of collaboration, technology and experiences, and a plentiful supply of international case material will provide students with an enjoyable and digestible resource that will challenge academically as well as prepare them for day-to-day problems in the real and dynamic world of marketing.The book is packed full of features that engage and aid understanding. A suite of online resources accompany the text which offer students and lecturers additional resources for class discussion or self - study including: Video