Research Methods for Strategic Management (Paperback)
Research Methods for Strategic Management (Paperback) The field of strategic management has developed significantly since its birth from business policy and business planning in the 1960s. The…
Specifikacia Research Methods for Strategic Management (Paperback)
Research Methods for Strategic Management (Paperback)
The field of strategic management has developed significantly since its birth from business policy and business planning in the 1960s. The evolution of strategic management into a respected field of academic study resulted from the adoption of research methods previously employed in economics. Pioneering studies were essentially normative, prescriptive and often based on in-depth case studies.
Throughout the book, strong emphasis is placed on practical applications that transcend the mere analysis of the theoretical roots of single research methods. Today, research in strategic management is likely to employ a mixture of methods which can be confusing to researchers new to the field.This book provides the reader with a broad introduction to the array of qualitative and quantitative research methods required to investigate strategic management. The underlying result is a book
Research Methods Paperback