Customer Experience Analytics: How Customers Can Better Guide Your Web and App Design Decisions Arikan Akin
An unprecedented guide to user experience (UX) analytics, this book closes a mission-critical skill gap and enables business professionals in a digital-first world to make smart, effective, and quick…
Specifikacia Customer Experience Analytics: How Customers Can Better Guide Your Web and App Design Decisions Arikan Akin
An unprecedented guide to user experience (UX) analytics, this book closes a mission-critical skill gap and enables business professionals in a digital-first world to make smart, effective, and quick decisions based on experience analytics.Despite two decades of web metrics, customer experience has largely remained a black box. UX analytics tools help businesses to see themselves and their customers with a new lens, but decision-makers have had to depend on skilled analysts to interpret data from these tools, causing delays and confusion. No more: this book shows a wide range of professionals how to use UX analytics to improve the customer experience and increase revenue, and teaches the C-SUITE method for applying UX analytics to any digital optimization challenge. It provides 55 case studies and 35 cheat sheets to make this a daily reference, and includes 10 mindmaps, one for