Integrated Marketing Communications Kitchen Philip J.
Integrated Marketing Communications Kitchen Philip J. Integrated Marketing Communications: A Global Brand-Driven Approach, 2nd edition presents an integrated and global framework to marketing…
Specifikacia Integrated Marketing Communications Kitchen Philip J.
Integrated Marketing Communications Kitchen Philip J.
Integrated Marketing Communications: A Global Brand-Driven Approach, 2nd edition presents an integrated and global framework to marketing communications, delivered in a highly readable, cohesive and succinct manner. Taking a rigorous approach, the textbook provides a critical overview to the modern communications issues found in industry and society today.It offers a concise, stimulating approach in its coverage of IMC and combines insightful knowledge of trends in the global marketplace, consumer and stakeholder issues with wider adoption of a consumer-driven perspective, as well as a roadmap through the bewildering maze of marketing communications. Co-written by the internationally acclaimed leading experts in the field, Philip Kitchen & Marwa Tourky, this core text explores the best ways to communicate effectively both in the present and in the future.
Marketing Communications
Marketing Communications
Marketing Communications
Marketing 4.0 Kotler Philip
Marketing 3.0 Kotler Philip