Public Sector Marketing Communications Volume I
Public Sector Marketing Communications Volume I African nations are seeking ways to build strong institutions that are development-oriented and people-centred. In response, this book -- the first of…
Specifikacia Public Sector Marketing Communications Volume I
Public Sector Marketing Communications Volume I
African nations are seeking ways to build strong institutions that are development-oriented and people-centred. In response, this book -- the first of a two-volume edited work -- focuses on marketing communication themes related to branding, public relations, trade fairs and exhibitions, and public sector communications. Extant literature has reported the negative consequences of ineffective government communications with the public.
Building a relationship with the public through appropriate communication tools and platforms is sacrosanct to restoring public sector image and trust. Public sector marketing communication plays a crucial role in bridging the gap between society and the government. The book supports this effort by sharing conceptual and theoretical research towards the marketisation of Africa's public sector as it strives to become an effective partner with the public
Marketing Communications
Marketing Communications
Marketing Communications
Public Sector Economics