Dark Side of Marketing Communications
Dark Side of Marketing Communications What fuels capitalism and what stops it from collapsing? This book argues that marketing communications plays an increasingly important role in bolstering…
Specifikacia Dark Side of Marketing Communications
Dark Side of Marketing Communications
What fuels capitalism and what stops it from collapsing? This book argues that marketing communications plays an increasingly important role in bolstering contemporary capitalism. Does marketing communications support and sustain the economic and political status quo?This book is not about describing the ways in which businesses can optimize the messages they put across or about adding to the marketing communicator's toolkit.
It does this by exploring those arenas which are increasingly dominated by the communicative activities of business: sport, CSR, social Drawing on conceptualizations of the 'market' from political economy and sociology, it focusses on five logics that underpin and sustain the form of capitalism in which we live: the logic of competition, the logic of sustainability, the logic of individualism, the logic of objectivity, and the logic of distraction.
Marketing Communications
Marketing Communications
Marketing Communications
Dark Side of Tarot
The Dark Side of Leadership
Dark Side of the Light
Upside of Your Dark Side