Dictionary of Marketing Communications
Dictionary of Marketing Communications The Dictionary of Marketing Communications contains more than 4,000 entries, including key terms and concepts in the promotion aspect of marketing with coverage…
Specifikacia Dictionary of Marketing Communications
Dictionary of Marketing Communications
The Dictionary of Marketing Communications contains more than 4,000 entries, including key terms and concepts in the promotion aspect of marketing with coverage of advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing. It will be an essential reference to practitioners, managers, academics, students and individuals with an interest in marketing and Growing out of a database of terms compiled over many years by the author for use in his marketing classes at Babson College, this dictionary is a living, growing document reflecting the changing dynamics of the marketing profession.
Marketing Communications
Marketing Communications
Marketing Communications