Integrated Marketing Communication
Integrated Marketing Communication Now in its second edition, this textbook explores the continuing transformation of advertising, sales promotion, and public relations functions within the marketing…
Specifikacia Integrated Marketing Communication
Integrated Marketing Communication
Now in its second edition, this textbook explores the continuing transformation of advertising, sales promotion, and public relations functions within the marketing discipline. The new edition emphasizes the importance of social media, website The content focuses on emerging new technologies, as well as established digital and legacy media, as the reader is guided through the process of developing and implementing a comprehensive Integrated Marketing Communication plan for companies, organizations, and brands.Clear, concise, and practical, the book takes the reader through consumer, market, and competitive research; creative conceptualization; market segmentation, identification of a target audience, and brand positioning; as well as strategic decisions involving the timing, placement, and intensity of advertising, sales promotion, public relations, and brand visibility.
Integrated Korean