Events as a Strategic Marketing Tool
Events as a Strategic Marketing Tool Events have come to play an ever-growing role in marketing; by connecting products and services with experiences and vice versa, producers can create important…
Specifikacia Events as a Strategic Marketing Tool
Events as a Strategic Marketing Tool
Events have come to play an ever-growing role in marketing; by connecting products and services with experiences and vice versa, producers can create important added value. It covers the development of the experience economy, the step from strategy to concept, event design and touchpoints. Events as a Strategic Marketing Tool, second edition describes how events can be used as a strategic tool in marketing practices.Fully updated throughout, this new edition reviews the way organizations utilize events to connect with their visitors.
Concluding with a chapter on effect measurement and evaluation. Written in an accessible style, it also considers the areas of marketing within which experiences play a role, such as branding, relationship marketing and city marketing. Including a wealth of internationally relevant examples, it gives a thorough insight into the way events can
Strategic Social Marketing