Events Marketing Management: A consumer persp... - Ivna Reic
Events Marketing Management: A consumer persp... - Ivna Reic In order to market events effectively it is vital to consider the organiser's perspective and link it to those of the consumers attending.…
Specifikacia Events Marketing Management: A consumer persp... - Ivna Reic
Events Marketing Management: A consumer persp... - Ivna Reic
In order to market events effectively it is vital to consider the organiser's perspective and link it to those of the consumers attending. The book begins by defining events and the implications this has for their marketing. As such, this is the first book on the topic which reflects the unique characteristics of marketing in the Events industry by exploring both sides of the marketing coin ' the supply and the demand ' in the specific context of events.
Finally it focuses on the strategies employed to manage the marketing activities related to events. It then explores the event marketing landscape and discusses the consumer experience. The title introduces the reader to core principals as well as current developments such as e marketing, social media, sponsorship and PR.
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