Events Management
Taking an explicit international approach to the subject, Events Management combines theory and practice to address the challenges and opportunities of working in a global world to help prepare…
Specifikacia Events Management
Taking an explicit international approach to the subject, Events Management combines theory and practice to address the challenges and opportunities of working in a global world to help prepare students for the realities of the events management sector.Written by a high profile international team of editors and contributors, the text features cases spanning Europe, Africa, Asia, Australia and North America, and covers key topics and issues such as fundraising, sponsorship, globalization and sustainability. It also aims to bolster student employability through the inclusion of features such as practical asides and case studies to give students a window into the real life of a practitioner.Brand new to the third edition: - An in-depth examination of the implications of Covid-19 for international events, including sponsorship