Status Consumer-Centric Management
Status Consumer-Centric Management In some parts of the world, especially in developing markets, category management today remains a stretch goal - a new idea full of untapped potential. In still…
Specifikacia Status Consumer-Centric Management
Status Consumer-Centric Management
In some parts of the world, especially in developing markets, category management today remains a stretch goal - a new idea full of untapped potential. In still others, particularly in developed countries like the U.S., the U.K., and others, refinements are being made - most of them designed to place consumer understanding front and center. In other areas, the original eight-step process that emerged in the late 1980's forms the foundation of many companies' approach to category management.
New ideas are emerging - from "trip management" to "aisle management" to "customer management." W