Digital Marketing - Strategic Planning & Integration Hanlon AnnmariePaperback softback
An unbiased approach to the latest digital marketing models, offering students and practitioners a range of tools to implement in their digital marketing planning and strategy.Covering all aspects of…
Specifikacia Digital Marketing - Strategic Planning & Integration Hanlon AnnmariePaperback softback
An unbiased approach to the latest digital marketing models, offering students and practitioners a range of tools to implement in their digital marketing planning and strategy.Covering all aspects of digital marketing planning, and the latest digital marketing models, the book aims to provide a roadmap for a digital marketing journey. As such, its structure maps against the development of a digital marketing plan and concludes with a ready-made digital marketing plan template to download and adapt. In addition to this, the content is supported by case examples from real-world organizations, and a number of features throughout the chapters:Smartphone sixty seconds features in every chapter, to evaluate influencers in relation to the topic covered. Digital tool boxes introduce professional tools (for example how Google shares
Strategic Planning
Advanced Strategic Planning
Strategic Social Marketing
Marketing Planning & Strategy
Sustainable Marketing Planning
Digital Marketing
Digital Marketing
Digital Participatory Planning