Strategic Marketing West Douglas Professor of Marketing Professor of Marketing King's College London
Practical, relevant, and with implementation at its core, this is the ideal guide to strategic marketing. The fourth edition offers extensively-revised global examples throughout, and unique…
od 67 €
Specifikacia Strategic Marketing West Douglas Professor of Marketing Professor of Marketing King's College London
Practical, relevant, and with implementation at its core, this is the ideal guide to strategic marketing. The fourth edition offers extensively-revised global examples throughout, and unique interviews with practitioners to give invaluable real-world insights and advice.
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