Employer Brand Management
Employer Brand Management Attract, recruit, and retain the very best with a strategicemployer brandFrom one of the world's leading pioneers in the employer branddiscipline and author of the first…
Specifikacia Employer Brand Management
Employer Brand Management
Attract, recruit, and retain the very best with a strategicemployer brandFrom one of the world's leading pioneers in the employer branddiscipline and author of the first book on the subject TheEmployer Brand, comes the long-awaited practical follow-upEmployer Brand Management. A successful employerbrand reaches beyond the boardroom to establish confidence, loyalty, and enthusiasm all the way down the ladder. Talented, motivated employees area company's best assets, and the techniques in this book helpattract, recruit, and retain the very best.
It draws on significant advances inpractices among leading companies to provide a handbook foremployer brand development and implementation. EmployerBrand Management gives readers a personal grasp of a newapproach to people management. With a wide range ofcase studies and examples, you'll be taken step-by-step
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