Brand Management in a Week - Hitchens Paul
Brand Management in a Week - Hitchens Paul Brand management just got easierSuccessful brands provide meaning: a higher purpose, a vision of a better future, a code of values, and a culture that…
Specifikacia Brand Management in a Week - Hitchens Paul
Brand Management in a Week - Hitchens Paul
Brand management just got easierSuccessful brands provide meaning: a higher purpose, a vision of a better future, a code of values, and a culture that drives performance. Successful brand management clearly differentiates organizations, products and services from their competitors and inspires advocacy from all stakeholders.Building a strong brand takes much more than a week: it requires an on-going commitment to excellence. Brands with meaning stand out in their marketplace and attract like-minded people: customers, employees, suppliers and investors.
It takes you from the conceptual and planning stage through to implementation and sustainability. This updated second edition of Brand Management In A Week provides a proven seven-day program on the principles of brand management. It's packed with tips and insights gained from decades of industry experience to help you
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