Brand Management
Brand Management Brand Management: Mastering Research, Theory and Practice is a valuable resource for those looking to understand how a brand can be conceptualized and thus managed in all its…
Specifikacia Brand Management
Brand Management
Brand Management: Mastering Research, Theory and Practice is a valuable resource for those looking to understand how a brand can be conceptualized and thus managed in all its complexity. More than 1,000 academic sources have been carefully divided into a taxonomy with eight schools of thought - offering depth, breadth and precision to one of the most elusive management disciplines of our time.Perfectly marrying theory with practice, this comprehensive text is particularly useful for advanced undergraduate and postgraduate students of brand management, Going beyond the 'quick fixes' of branding, it offers a comprehensive overview of brand management theories from the last 35 years.A highly regarded textbook, this fully updated third edition brings fresh perspectives on the latest research in, and analysis of, the various approaches to brand management.
Brand Management
Events Management
Project Management
Brand New
Strategisches Management
Knowledge Management
Healthcare Management
Strategic Management
Quality Management
Principles of Management
Business Continuity Management
Time management
Shop Management
Projektový management