Strategic Brand Management Keller Kevin Lane
Strategic Brand Management Keller Kevin Lane Strategic Brand Management 2e provides a comprehensive and up-to-date treatment of the subjects of brands, brand equity, and strategic brand management.…
Specifikacia Strategic Brand Management Keller Kevin Lane
Strategic Brand Management Keller Kevin Lane
Strategic Brand Management 2e provides a comprehensive and up-to-date treatment of the subjects of brands, brand equity, and strategic brand management. The book aims to provide managers with concepts and techniques to improve the long-term profitability of their brand strategies. Strategic brand management involves the design and implementation of marketing programmes and activities to build, measure, and manage brand equity.
It also combines a comprehensive theoretical foundation with numerous practical insights to assist managers in their day-to-day and long-term brand decisions. It incorporates current thinking and developments on these topics from both academics and industry participants.
Strategic Management
Strategic Management
Global Strategic Management
Global Strategic Management
Strategic Advertising Management
Strategic Innovation Management
Strategic Portfolio Management