The Fashion Business: Theory and Practice in Strategic Fashion Management Golizia Dario
The Fashion Business: Theory and Practice in Strategic Fashion Management Golizia Dario This book provides a clear understanding of the different business strategies and models across all markets of…
Specifikacia The Fashion Business: Theory and Practice in Strategic Fashion Management Golizia Dario
The Fashion Business: Theory and Practice in Strategic Fashion Management Golizia Dario
This book provides a clear understanding of the different business strategies and models across all markets of the fashion industry.Providing a holistic and practical approach to strategic fashion management and marketing, the book covers brand image, supply chain, communication, price point and social media. Each chapter includes features to aid student learning, including interviews with a wide range of experts from across the industry as well as student activities and reflection points.Theoretically Based on examples from international organisations - including Off-White, Nike and Zara, as well as leading luxury brands - the author identifies 13 core market sectors and explores the strategies applied in each: from creativity to their supply chain and sustainability, from segmentation strategy to brand policies and from pricing to distribution.
Business Management in Practice