Strategic Retail Management and Brand Management
Strategic Retail Management and Brand Management The retail industry and associated business models have gone through a significant phase of disruption. Key contextual or external trends will affect…
Specifikacia Strategic Retail Management and Brand Management
Strategic Retail Management and Brand Management
The retail industry and associated business models have gone through a significant phase of disruption. Key contextual or external trends will affect and shape the retail landscape in the years to come. The rapid emergence of new technologies, digital business models and the evolution of social media platforms as a new sales channel continue to influence the sector.
It deals with key trends, in particular new patterns of personal consumption, evolving geopolitical dynamics, technological advancements and structural industry shifts. Therefore, it seems important to prepare for this situation and be ready with a head start in terms of knowledge.This textbook provides its readers basic knowledge about the national and international retail sector and gives important insights into trends and developments. Moreover, it explains why it is so important that retailers use these
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