Strategic Retail Management - Text and International Cases Zentes JoachimPaperback
Strategic Retail Management - Text and International Cases Zentes JoachimPaperback This book is devoted to the dynamic development of retailing. This is not a traditional textbook or collection of…
Specifikacia Strategic Retail Management - Text and International Cases Zentes JoachimPaperback
Strategic Retail Management - Text and International Cases Zentes JoachimPaperback
This book is devoted to the dynamic development of retailing. This is not a traditional textbook or collection of case studies; it aims to demonstrate the complex and manifold questions of retail management in the form of twenty lessons, where each lesson provides a thematic overview of key issues and illustrates them via a comprehensive case study. The focus is on various strategy concepts adopted by retailing companies and their implementation in practice.
Two new chapters were added to treat topics like corporate social responsibility as well as marketing communication. The examples are all internationally known retail companies, to facilitate an understanding of what is involved in strategic retail management and illustrate best practices.In the third edition, all chapters were revised and updated. All case studies were replaced by new ones to reflect the most recent