Brand Asset Management Davis Scott M. Prophet Brand Strategy
"Most companies do a poor job of managing their brands. Scott Davis vividly illustrates well-managed and poorly managed brand programs and provides the best methodology I have seen for improving your…
od 20 €
Specifikacia Brand Asset Management Davis Scott M. Prophet Brand Strategy
"Most companies do a poor job of managing their brands. Scott Davis vividly illustrates well-managed and poorly managed brand programs and provides the best methodology I have seen for improving your brand asset management." -- Phil Kotler, S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University
Physical Asset Management
od 125 €
Brand Portfolio Strategy
od 24 €
Marketing Strategy & Management
od 62 €
Employer Brand Management
od 39 €