Brand Asset Management Davis Scott M. Prophet Brand Strategy
Brand Asset Management Davis Scott M. Prophet Brand Strategy "Most companies do a poor job of managing their brands. Johnson & Son Distinguished Professor of International Marketing, Kellogg School…
od 20 €
Specifikacia Brand Asset Management Davis Scott M. Prophet Brand Strategy
Brand Asset Management Davis Scott M. Prophet Brand Strategy
"Most companies do a poor job of managing their brands. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University Scott Davis vividly illustrates well-managed and poorly managed brand programs and provides the best methodology I have seen for improving your brand asset management." -- Phil Kotler, S. C.
Brand Asset Management Davis Scott M. Prophet Brand Strategy patrí medzi produkty, ktoré ponúkajú vyvážený pomer kvality a ceny. V hornej časti stránky nájdeš hlavný prehľad, nižšie podrobné vlastnosti a technické parametre.
Physical Asset Management
od 125 €
Brand Portfolio Strategy
od 24 €
Brand Management
od 71 €
Marketing Strategy & Management
od 62 €