Brand Portfolio Strategy
In this long-awaited book from the world's premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will…
od 24 €
Výrobca
Simon & Schuster
Specifikacia Brand Portfolio Strategy
In this long-awaited book from the world's premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company's business strategy and cre
Brand Portfolio Strategy
od 24 €
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od 24 €