International Brand Strategy
In theory, the Internet allows all brands to market internationally. Written from a marketing practitioner's perspective, International Brand Strategy evens the playing field with clear, actionable techniques to guide any organization going through the process. But in practi… Celý popis ↓
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Popis International Brand Strategy
International Brand Strategy
In theory, the Internet allows all brands to market internationally. Written from a marketing practitioner's perspective, International Brand Strategy evens the playing field with clear, actionable techniques to guide any organization going through the process. But in practice, most companies struggle to compete outside their home market.
This provides a competitive advantage from day one, empowers companies to avoid costly mistakes, and saves months of trial and error. This book helps companies build sales in foreign markets, but just as important it helps them thrive by maintaining price integrity and building brand equity at the same time.With the guidance provided in International Brand Strategy companies hit the ground running in foreign markets. The book lays out a unique methodology for managing brands abroad that can be implemented for any
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