Intellectual Property Asset Management

In the new 'knowledge-intensive economies' intellectual assets increasingly play a key part on balance sheets. There is an increasing global awareness that in order to promote innovation and the…

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Specifikacia Intellectual Property Asset Management

In the new 'knowledge-intensive economies' intellectual assets increasingly play a key part on balance sheets. There is an increasing global awareness that in order to promote innovation and the growth of the economy, businesses must fully recognise and exploit their intellectual assets. This book provides business and management students at all levels with a straight-forward explanation of what the main intellectual property rights are and how these rights are

Intellectual Property Asset Management

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