Intellectual Property Strategy Palfrey JohnPaperback
Intellectual Property Strategy Palfrey JohnPaperback How a flexible and creative approach to intellectual property can help an organization accomplish goals ranging from building market share to…
Specifikacia Intellectual Property Strategy Palfrey JohnPaperback
Intellectual Property Strategy Palfrey JohnPaperback
How a flexible and creative approach to intellectual property can help an organization accomplish goals ranging from building market share to expanding an industry.Most managers leave intellectual property issues to the legal department, unaware that an organization's intellectual property can help accomplish a range of management goals, from accessing new markets to improving existing products to generating new revenue streams. Palfrey argues for strategies that go beyond the traditional highly restrictive "sword and shield" approach, suggesting that flexibility and creativity are essential to a profitable long-term intellectual property strategy--especially in an era of changing In this book, intellectual property expert and Harvard Law School professor John Palfrey offers a short briefing on intellectual property strategy for corporate managers and nonprofit administrators.