World Heritage and Tourism: Marketing and Management Adie Bailey Ashton
World Heritage and Tourism: Marketing and Management Adie Bailey Ashton This book provides a comprehensive discussion of the phenomenon of World Heritage tourism through a critical, global…
Specifikacia World Heritage and Tourism: Marketing and Management Adie Bailey Ashton
World Heritage and Tourism: Marketing and Management Adie Bailey Ashton
This book provides a comprehensive discussion of the phenomenon of World Heritage tourism through a critical, global perspective that encompasses both supply and demand.Individual chapters critically engage with four main topics crucial to this subject area. Building on this, a marketing chapter questions the functionality of the World Heritage brand as a tourist attractor and instead argues that tourist growth is due to effective marketing following World Heritage inscription. A chapter on visitors defines the World Heritage tourist segment, highlighting on-site behavior and visitor needs.
International case studies from a wide variety of both natural and The third chapter presents a holistic management framework centred on planning, place, and people, while the concluding chapter situates World Heritage tourism in a global context, discussing threats such as climate change.
Cultural Heritage and Tourism
Railway Heritage and Tourism
Heritage Tourism Timothy Dallen