Management and Marketing of Wine Tourism Business - Theory, Practice, and CasesPevná vazba
1. 1. WINE TOURISM: definitions, evolutionThe business of wine tourism: evolution and challengesCristina SantiniAbstract: The wine business has evolved over the years; wine tourism has evolved, too.…
Specifikacia Management and Marketing of Wine Tourism Business - Theory, Practice, and CasesPevná vazba
1. 1. WINE TOURISM: definitions, evolutionThe business of wine tourism: evolution and challengesCristina SantiniAbstract: The wine business has evolved over the years; wine tourism has evolved, too. New challenges have emerged from the market and the wine tourism as a product has been reshaped in order to meet tourists' demand. Thus, what are the strategies that companies can pursue in wine tourism? This chapter will describe how wineries have changed their approach to tourists and it will highlight pro e cons of emerging business strategies. Data and information will be collected from academic and professional sources. A background literature will be provided in order to motivate research designing in data collection and to offer a theoretical framework for the work.Transforming wine tourism and