Strategic Communication: Campaign Planning Mahoney James
Strategic Communication deals with the principles behind strategic communication planning. It covers the professional practice steps involved in researching, planning, writing, evaluating and…
Specifikacia Strategic Communication: Campaign Planning Mahoney James
Strategic Communication deals with the principles behind strategic communication planning. It covers the professional practice steps involved in researching, planning, writing, evaluating and implementing a communication strategy. This book links strategic communication campaign planning to medium and long-term business activity and to how organisations deal with issues.This thoroughly revised third edition includes:New international cases and professional exercises that will enable students to work through the cases and apply theory to real-life situations;New discussion questions on important aspects of campaign planning;Chapter exercises that encourage students to think more broadly about communication strategy and work through the particular aspects of a strategy;In Theory panels that
Strategic Planning
Strategic Internal Communication