Strategic Internal Communication
What is internal communication? What role does it play in contemporary organizations? What are the consequences of malfunctioning internal communication?There are many aspects of internal…
Specifikacia Strategic Internal Communication
What is internal communication? What role does it play in contemporary organizations? What are the consequences of malfunctioning internal communication?There are many aspects of internal communication - work related, social, formal, informal, vertical, horizontal, between coworkers, between coworkers and managers, communication before and under organizational changes, internal crisis communications and so forth. We think of different forms of communication channels such as intranet, staff magazines, electronic billboards and internal television. This book interconnects these different parts and emphasizes the strategic value and importance of internal communication. We understand internal communication as an unused capital with a large potential for organizational success. Further, we understand internal communication as a basic prerequisite of organizations that is
Strategic Internal Communication
Exploring Internal Communication
Internal
Strategic Foresight
Strategic Procurement
Strategic lobbying