Strategic Communication - An Introduction Paperback
Strategic communication comprises different forms of goal-oriented communication inside and between organizations, their stakeholders and the society. The field is based on an awareness of the fundamental importance of communication for the existence and performance of all organi… Celý popis ↓
Porovnanie cien Strategic Communication - An Introduction Paperback
Popis Strategic Communication - An Introduction Paperback
Strategic Communication - An Introduction Paperback
Strategic communication comprises different forms of goal-oriented communication inside and between organizations, their stakeholders and the society. The field is based on an awareness of the fundamental importance of communication for the existence and performance of all organizations.This textbook offers a broad insight into the field of strategic communication. Strategic communication is an emerging practice and research field integrating established disciplines such as public relations, organizational communication and marketing communication into a holistic framework.
The book also aims to develop an understanding of different perspectives and the consequences each one has for practice. The main aim of the book is to give a general overview of theories, concepts and methods in strategic communication. After reading the book the student or reader will be able to define
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