Strategic Political Communication
Strategic Political Communication To become a successful political communicator (and a savvy political consumer), it is essential to know the elements of social influence, what works, and why. This…
Specifikacia Strategic Political Communication
Strategic Political Communication
To become a successful political communicator (and a savvy political consumer), it is essential to know the elements of social influence, what works, and why. This rich, well-documented work looks at the power of language, the importance of targeting a specific audience, and the significance of interpersonal relationships, among other key issues. Strategic Political Communication provides an introduction to persuasion, social influence, and propaganda tactics, focusing on political communication.
It further examines propaganda in order to understand how communicators can best exercise influence in contemporary