Global Strategy Peng Mike W.
Global Strategy Peng Mike W. The world�s best-selling global business strategy text, Peng's GLOBAL STRATEGY, 5E uses a reader-friendly approach to help you master principles of strategic management…
Specifikacia Global Strategy Peng Mike W.
Global Strategy Peng Mike W.
The world�s best-selling global business strategy text, Peng's GLOBAL STRATEGY, 5E uses a reader-friendly approach to help you master principles of strategic management from a truly global perspective. A conversational style emphasizes the story behind the stories, while encouraging discussion. This edition emphasizes strategy around the globe using evidence-driven explanations with the latest research.
You also examine building an antitrust case against Big Tech and reducing income inequality via corporate social responsibility (CSR). Timely debates address strategic issues, such as globalization versus de-globalization, offshoring versus non-offshoring and social media freedom of speech versus censorship. Lively strategy-in-action boxes and numerous cases -- including brief, to-the-point integrative cases written with today�s time-starved students in mind -- present