Redefining Global Strategy - Ghemawat, Pankaj
Why do so many global strategies fail - despite companies' powerful brands and other border-crossing advantages? Seduced by market size, the illusion
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Harvard Business Review Press
Specifikacia Redefining Global Strategy - Ghemawat, Pankaj
Why do so many global strategies fail - despite companies' powerful brands and other border-crossing advantages? Seduced by market size, the illusion