Global Marketing Strategy: An Executive Digest Schlegelmilch Bodo B.
Global Marketing Strategy: An Executive Digest Schlegelmilch Bodo B. This book has been written for experienced managers and students in postgraduate programs, such as MBA or specialized master's…
Specifikacia Global Marketing Strategy: An Executive Digest Schlegelmilch Bodo B.
Global Marketing Strategy: An Executive Digest Schlegelmilch Bodo B.
This book has been written for experienced managers and students in postgraduate programs, such as MBA or specialized master's programs. It looks at the various global marketing challenges from a strategic perspective and also addresses topics not usually found in international marketing texts, such as aligning marketing strategies with global organizational structures and managing the relationship between national subsidiaries, regional headquarters, and global headquarters, as well as corporate social responsibility challenges and pertinent In a systematic yet concise manner, it addresses all major issues companies face when conducting business across national and cultural boundaries, including assessing and selecting the most promising overseas markets, evaluating market entry alternatives, and examining the forces that drive adaptation versus standardization of the marketing mix.
Marketing Strategy & Management
Marketing Planning & Strategy
Influencer Marketing Strategy
Podcasting Marketing Strategy
Global Marketing
Global Marketing