Global Marketing Strategy Schlegelmilch Bodo
Global Marketing Strategy Schlegelmilch Bodo This book has been written for experienced managers and students in postgraduate programs, such as MBA or specialized Masters programs. It looks at the…
Specifikacia Global Marketing Strategy Schlegelmilch Bodo
Global Marketing Strategy Schlegelmilch Bodo
This book has been written for experienced managers and students in postgraduate programs, such as MBA or specialized Masters programs. It looks at the various global marketing challenges from a strategic perspective and also addresses topics not usually found in international marketing texts, such as aligning marketing strategies with global organizational structures, managing the relationship between national subsidiaries, regional headquarters and global headquarters, as well as corporate social responsibility challenges, and pertinent future In a systematic yet concise manner, it addresses all major issues companies face when conducting business across national and cultural boundaries, including assessing and selecting the most promising overseas markets, evaluating market entry alternatives, examining the forces that drive adaptation versus standardization of the marketing mix.
Marketing Strategy & Management
Global Marketing
Global Marketing
Marketing Planning & Strategy
Influencer Marketing Strategy
Podcasting Marketing Strategy
Global Marketing