Marketing Strategy Ferrell O. C.
Marketing Strategy Ferrell O. C. Learn how to think and act like an effective marketer and forward-focused disruptor in today's dynamic, fast-paced business environment with…
Specifikacia Marketing Strategy Ferrell O. C.
Marketing Strategy Ferrell O. C.
Learn how to think and act like an effective marketer and forward-focused disruptor in today's dynamic, fast-paced business environment with Ferrell/Hartline/Hochstein�s MARKETING STRATEGY, 8E. The latest examples from organizations as familiar as Spotify, Nintendo and Microsoft work with updated vignettes and the latest research and data. You learn to develop long-term, customer-oriented marketing strategy and successful marketing plans with this edition's systematic, reader-friendly approach.
You examine today's trends, from strategic digital marketing tools and integrated marketing communication to new marketing models. New cases from Tesla, Netflix and even the recent COVID-19 pandemic clearly illustrate the need for marketers to think proactively and anticipate change. This edition also discusses product labeling, social media segmentation, crisis preparedness and innovation
Marketing Strategy Ferrell O. C.
Marketing Strategy & Management
Marketing Planning & Strategy
Influencer Marketing Strategy