eMarketing: Digital Marketing Strategy Frost Raymond
eMarketing: Digital Marketing Strategy Frost Raymond eMarketing, 9th edition, equips students with the solid foundation in digital marketing required to excel in practice and think like a…
Specifikacia eMarketing: Digital Marketing Strategy Frost Raymond
eMarketing: Digital Marketing Strategy Frost Raymond
eMarketing, 9th edition, equips students with the solid foundation in digital marketing required to excel in practice and think like a marketer.The book connects digital marketing topics with the traditional marketing framework, making it easier for students to grasp the concepts and strategies involved in developing a digital marketing plan. The 9th edition has been fully updated to include the most cutting-edge trends and topics, including SEO, customer experience, digital media consumption, analytics, big data and AI, and diversity and ethics. With a strategic approach that focuses on performance metrics and monitoring, it is a highly practical book.
Pedagogical features support the theoretical foundation throughout, incorporating success Case studies and examples have been updated across the book to demonstrate marketing practice in real organizations globally.
Marketing Strategy & Management
Marketing Planning & Strategy
Influencer Marketing Strategy
Podcasting Marketing Strategy
Digital Marketing
Digital Marketing