Grassroots Strategy Bennett Jeff W.
A powerful yet practical guide to B2B strategic growth, it's like a mini-MBA.Accelerating profitable growth has been one of the long-standing challenges of business executives. Even today, with stock…
Specifikacia Grassroots Strategy Bennett Jeff W.
A powerful yet practical guide to B2B strategic growth, it's like a mini-MBA.Accelerating profitable growth has been one of the long-standing challenges of business executives. Even today, with stock markets booming and M&A activity returning to record levels, organic growth is anemic for many companies. The root cause is a lack of strategy in the organization's thinking, planning, and marketing. Many successful business leaders have built their careers on execution and efficiency but have relatively little experience making the strategic decisions that drive both the top and bottom line. Lean, Six Sigma, and other efficiency-focused methodologies are fantastic at answering questions on how to do things better. Still, they are not suited to answer strategic questions around what they should do and why.Grassroots Strategy conveys what has historically
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