Future of Tourism Marketing - Seongseop Sam Kim, Dan Wang
Future of Tourism Marketing - Seongseop Sam Kim, Dan Wang Marketing in the tourism and hospitality industry has transformed with the development of digital marketing tools and the evolution of social…
Specifikacia Future of Tourism Marketing - Seongseop Sam Kim, Dan Wang
Future of Tourism Marketing - Seongseop Sam Kim, Dan Wang
Marketing in the tourism and hospitality industry has transformed with the development of digital marketing tools and the evolution of social culture. Advancements in information technology are leading to changes in business processes, service standards, and management mindsets. Recently, the advent of new technologies such as smartphones, artificial intelligence, virtual reality, robots, and new GIS systems has created more possibilities for marketing innovations.
Researchers are interested in studying this newly-emerging a Meanwhile, consumers are also adapting to the new marketing paradigm.
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