Rents: How Marketing Causes Inequality De Geest GerritPevná vazba
Rents: How Marketing Causes Inequality De Geest GerritPevná vazba A surprising new explanation for the radical growth of income inequality--and a new strategy for stopping it.Income inequality has…
Specifikacia Rents: How Marketing Causes Inequality De Geest GerritPevná vazba
Rents: How Marketing Causes Inequality De Geest GerritPevná vazba
A surprising new explanation for the radical growth of income inequality--and a new strategy for stopping it.Income inequality has risen dramatically since the 1970s. In Rents, Gerrit De Geest argues that the main cause is advances in marketing. But why, exactly?
The legal system tries to prevent the deliberate creation of market failures, but it has not evolved at the same speed. Marketers have become better at causing and exploiting market distortions in legal ways. Business schools have outsmarted law schools.Over the time span 1970-2015, the impact of marketing on the economy has steadily increased, transforming competitive markets in less competitive ones by making prices less transparent, splitting informed and uninformed consumers, making products incomparable, locking in consumers, or exploiting psychological
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