Shopper Marketing - A How-To Business Story Barnett PaulPaperback
The book follows the story of the Big Beverage Company, a large multinational company, whose main source of profit is coffee. Their growth has stalled though in the face of increased competition from…
od 22 €
Specifikacia Shopper Marketing - A How-To Business Story Barnett PaulPaperback
The book follows the story of the Big Beverage Company, a large multinational company, whose main source of profit is coffee. Their growth has stalled though in the face of increased competition from private label brands, and consumption shifts to differen