Marketing WisdomPevná vazba
Marketing WisdomPevná vazba This book represents the work of some of the contemporary world leaders in marketing. To ensure sufficient depth of coverage, the contributors have taken the essence of…
Specifikacia Marketing WisdomPevná vazba
Marketing WisdomPevná vazba
This book represents the work of some of the contemporary world leaders in marketing. To ensure sufficient depth of coverage, the contributors have taken the essence of their earlier books and combined it with their latest understanding and cases. The contributors are authors of a set of path-breaking books on marketing.
With new ideas and nuances being discovered every day, it has become a real challenge for marketers and students of marketing to keep up to date on important contemporary marketing concepts. This has served to enhance the content and put it in the readers' current context.It is common knowledge that keeping pace with the growing application of marketing requires a novel approach. Given its unique approach and thoughtful curation, this book presents readers with diversity of perspectives along with a unique depth of