Marketing Management in Turkey Pevná vazba
Marketing Management in Turkey Pevná vazba Emerging market economies have long been a significant driver of global growth, and since the beginning of the new millennium they have gained greater…
Specifikacia Marketing Management in Turkey Pevná vazba
Marketing Management in Turkey Pevná vazba
Emerging market economies have long been a significant driver of global growth, and since the beginning of the new millennium they have gained greater importance than ever. A deep understanding of emerging markets is crucial, then, to build tailored products and marketing programs that will capitalize on such rapid growth.In Marketing Management in Turkey, Selcen Ozturkcan and Elif Yolbulan Okan present the reader with marketing opportunities, market potential, and standardization and customization opportunities available within a fast-growing emerging economy--namely, the Turkish economy. Economists state that the economies of emerging countries are rapidly catching up with those of developed countries and are even predicted to overtake some of them by 2020.
Along the way, the book also offers important insights into issues affecting similar emerging markets by detailing
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